Digital Marketing & Lead Gen

the world of digital marketing encompasses so many different areas that it can be hard to keep everything straight.

Let’s see, there’s social media and also social media marketing, theres Google Adwords for PPC, display ads, and mobile, not to mention email marketing and content creation. Its a bit overwhelming but that’s where we come in. We work with clients of all shapes and sizes to design a markeitng or lead generation strategy that we believe will convert into sales.

Lead Generation

Lead Generation (or just Lead Gen) is when you pull together the content you’ve created, start a digial marketing campaign which directs traffic directly to your chosen landing page where customers have the opportunity to give us permission to market to them by providing their email address and other details. These leads can have their own email marketing campaign or someone on your sales team can reach out to them directly.

Landing Pages

We use demographic reporting, split testing, and analytics to track how well all of our campaigns are doing. This lets us tweak things as the campaign progresses to make sure we are getting a maximum dollar return on every dollar spent.

Email Marketing

Email is the highest converting marketing strategy in the game. There are lots of ways to utilize email marketing to nurture your potential customers and to build loyalty with your existing customers.

Digital Advertising

Google Adwords, PPC, Display Adverting, Retargeting, Social Media Marketing and Mobile Ads constitute the “paid audience” that will give your brand reach. We track these advertisements according to their goal criteria and tweak our strategy as we get a better understanding of who are strongest customers are.

Content Creation

 

Content creation includes any video work, photoshoots, graphic design elements, or copywriting that goes into creative visually beautiful or informational content that you use to provide value to your audience in exchange for permission to be marketed to.

Social Media

Your presence online is typified by the content you share on your social media platform(s) of choise. Brands should be strategic with how they use social media to nurture a relationship with their brand.

Maximizing Roi

We use demographic reporting, split testing, and analytics to track how well all of our campaigns are doing. This lets us tweak things as the campaign progresses to make sure we are getting a maximum dollar return on every dollar spent.

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